first_imgThe Adris Group’s annual report has gained the status of anticipation over the years, as do the commercials that will be broadcast as part of the Super Bowl, all thanks to the Adris Group’s openness to innovation and ingenious creatives from Bruketa & Žinić & Gray who manage to surprise and delight with creative solutions.This year, the Adris Group’s Annual Report for 2017 was eagerly awaited by shareholders, investors and the business community, as well as the general public and the creative industry, who recognize and appreciate the creativity and production innovation of each new edition.Only companies that continuously adapt to the circumstances can develop, grow and be resilient to challenges – this is the message that the Adris Group, one of the most successful companies in the region, wanted to convey on the occasion of the publication of the new annual report. And it is a clear and strong message, argued by the excellent business results in the past business year, which, despite the extremely unfavorable environment and numerous challenges, was successful for the Adris Group. Thus, the growth of all business indicators was achieved, and after the completion of the transformation of the system, strategic moves at the Group level continued.Their publication with business results is literally resistant to challenges, it is not possible to tear, crumple, wet or burn, which is faithfully shown in the pictures below. No matter what test they undergone, the book remains intact, illustrating how the Adris Group’s results are stable and solid, and the company is up to the task.Adris, instead of mediocrity, chooses excellence! – pointed out the President of the Management Board of the Adris Group, mr. sc. Ante Vlahović two weeks ago at the session of the General Assembly of Adris Group, presenting business results from last year. The thoughtful creative concept of this year’s report, which literally and symbolically shows how Adris’ business success is resistant to all challenges and how faithfully follows its philosophy of excellence, follows the slogan Tested for challenges Adris group, which was designed and realized by the Bruketa & Žinić & Gray agency.And the main symbolism of the challenges they face in Adris was clearly pointed out by Vlahušić himself, who pointed out that although we live in times unfavorable to entrepreneurship, in which only ideological topics seem to be important and, in this connection, irrational disputes and loss of social energy , Adris is extremely focused on its business. “We are constantly investing, strengthening our competitiveness, thus creating new jobs, value to our employees, shareholders and the community. The results we achieve are a confirmation of the successful transformation of our company, persistent implementation of the growth and development strategy and long-term sustainability of our business. In addition to organic growth, we will insist on acquisitions that add value to our business, especially in the tourism part of the Group. We have serious work ahead of us in integrating new knowledge and new technologies and strengthening the company with the necessary organizational changes. ”In order for the book to be truly almost indestructible, following the slogan Tested for Challenges, special materials, resistant to fire, water and mechanical damage, were used in the production. In order to prove this, we have designed a number of characteristic challenges in the companies that make up the Adris Group. For example, in the kitchen of the Lone Hotel, the book was flambéed without any consequences and then flooded with red wine. After a challenge at the Croatia osiguranje technical inspection station, the book was found in the sea near the Cromaris farm. A difficult challenge was also posed by the cheerful children in the Amarin hotel as well as the liquid nitrogen from the laboratory doc.dr.sc. Dinko Mitrečić.”We subjected the book to flambéing in the kitchen of the Lone Hotel, Cromaris fishermen immersed it in the sea and thus glided it through the farm, we froze it with liquid nitrogen at -195.79 degrees Celsius, with the help of Adris Foundation scholarship holders doc.dr.sc. Dinko Mitrečić, the children crowded him in the game at the Amarin Hotel and tried to tear him apart, even a 2-ton SUV passed over her at the Croatia osiguranje technical inspection station. The book remained undamaged.“Points out the creative director of the Bruketa & Žinić & Gray agency, Zrinka Horvat Goodman.Croatian design is recognized worldwide, but in Croatia we too often see in practice as if we are ashamed of the success of Croatian products, including our designers. The question is Do we respect and use enough domestic design? Do local designers manage to break into the tourism sector at all? Ultimately, are we promoting design as a Croatian tourism product?We have everything again, but we have too little respect for ours. Let us respect ourselves, so that others may respect us. Finally, this is another proof of how design and tourism can and must go together.In 2017, the Adris Group generated total revenue in the amount of HRK 5,54 billion. Operating revenue amounted to HRK 4,99 billion, while revenue from the sale of goods and services amounted to HRK 4,37 billion. The key event that, as he pointed out, will contribute to the further growth and development of Adris is the decision to purchase and sign a contract on the purchase and sale of shares and a strategic partnership with HUP Zagreb.The Adris Group has also announced a new investment cycle, so that by 2021 an additional two billion kuna will be invested in the tourist part of the Group, which will put 95 percent of hotel capacities at the highest level of supply.The project team that realized the whole story Adris group / Predrag Grubić (Director of Corporate Communications), Kristina Miljavac (Corporate Communications Specialist), M.Sc. sc. Hrvoje Patajac (Controlling Director) Bruketa & Žinić & Gray / Davor Bruketa and Zrinka Horvat Goodman (Creative Directors), Maša Ivanov (Project Director), Andrea Knapić (Artistic Director), Zrinka Požar (Project Manager), Vesna Đurašin (Production Manager), Radovan Radičević Head of DTP Department), Ante Kantor (Executive Project Manager) Cerovski Print Boutique (Print) Domagoj Kunić (Photographer) RELATED NEWS:ADRIS WILL INVEST TWO BILLION HRK IN THE TOURIST PART OF THE GROUP BY 2021last_img read more