first_imgHerbeauty6 Trends To Look Like An Eye-Candy And 6 To Forget AboutHerbeautyHerbeautyHerbeauty8 Easy Exotic Meals Anyone Can MakeHerbeautyHerbeautyHerbeautyIs It Bad To Give Your Boyfriend An Ultimatum?HerbeautyHerbeautyHerbeautyVictoria’s Secret Model’s Tips For Looking Ultra SexyHerbeautyHerbeautyHerbeautyHe Is Totally In Love With You If He Does These 7 ThingsHerbeautyHerbeautyHerbeautyInstall These Measures To Keep Your Household Safe From Covid19HerbeautyHerbeauty Business: Retail News Echo-Factory Offers Clients Unlimited Usage Rights to Custom Photography As the digital age changes the business of advertising photography, Echo-Factory, Inc. turns the usage-rights challenge into an opportunity for stronger client relations. From STAFF REPORTS Published on Wednesday, April 8, 2015 | 2:29 pm Get our daily Pasadena newspaper in your email box. Free.Get all the latest Pasadena news, more than 10 fresh stories daily, 7 days a week at 7 a.m. Make a comment Community News faithfernandez More » ShareTweetShare on Google+Pin on PinterestSend with WhatsApp,Virtual Schools PasadenaHomes Solve Community/Gov/Pub SafetyPASADENA EVENTS & ACTIVITIES CALENDARClick here for Movie Showtimes Business News Name (required)  Mail (required) (not be published)  Website  Top of the News More Cool Stuff Community Newscenter_img Pasadena’s ‘626 Day’ Aims to Celebrate City, Boost Local Economy Pasadena Will Allow Vaccinated People to Go Without Masks in Most Settings Starting on Tuesday 10 recommended0 commentsShareShareTweetSharePin it Your email address will not be published. Required fields are marked * The advent of the Internet and its various social media channels have made it difficult for photographers, especially those who work for design and advertising firms, to determine and enforce the copyright usage boundaries of the photographs they create and sell. As the global market for digital photography continues to grow, usage boundaries will only become more difficult to enforce. That’s why Echo-Factory, a Pasadena-based advertising agency and photography studio, is announcing a renewed commitment to providing clients with unlimited custom photo usage rights.The dawn of the digital age has ushered in major changes in the ways photographs are made and used in advertising. Throughout most of the 20th century, print ads dominated the advertising world, and the use of a photograph was generally restricted to a specific publication and/or geographic location. In this environment, it made sense that photographers created and collected fees for individual images, each one licensed for a particular use.Nowadays, with just a few clicks, clients can use a single photo to connect with their audience via Instagram, Twitter, Facebook, their company blog and so on. Echo-Factory President Michael Schaffer believes that the simplest and best approach to riding this wave of change is through unlimited usage. He said, “This model allows Echo-Factory to focus on the creative—what we do best. It eliminates the hassle of contracts and, instead of concentrating on single-use images—and single image customers—this agreement typically results in the production of a body of work over the course of a long-term relationship. Our clients get the most out of their investment, and we don’t have to spend time and money chasing our best work all over the Internet.”Looking to the future, it’s safe to predict the advertising world will continue to be dominated by visual appeal, and it’s certain that the growth and success of businesses will continue to ride, in great part, on the quality and allure of the images they use to represent what they offer and who they are. Like Echo-Factory, agencies and studios will be wise, then, to watch with great care the wave of change in the monetization of photography. This will allow agencies to adapt to the ever-changing tide in such a way that they are able to maintain the fine balance between profitability and the creation of high quality, engaging pictures.Visit to see Echo-Factory’s portfolio of advertising photography and to request a quote.About Echo-FactoryEcho-Factory is a creative-based advertising agency and photography studio located in Pasadena, California. The agency services startups, mid-level businesses and national brands with strategy, R&D, campaign concepting, design and implementation. The company, renowned for its custom photography and graphic design, is also known for its Internet marketing services, including website development, SEO content creation and social media management. Echo-Factory’s diverse client list ranges from clean-tech to action sports to fashion. View the Echo-Factory portfolio at First Heatwave Expected Next Week EVENTS & ENTERTAINMENT | FOOD & DRINK | THE ARTS | REAL ESTATE | HOME & GARDEN | WELLNESS | SOCIAL SCENE | GETAWAYS | PARENTS & KIDS Subscribe Home of the Week: Unique Pasadena Home Located on Madeline Drive, Pasadenalast_img read more