first_imgThe new promotional sport CNTB is great, it uses our famous athletes as ambassadors of Croatian tourism, uses the latest trends in drone shooting, sends emotional messages, shows our diversity. Great video in line with the latest trends.This is how the message would have sounded 10 years ago, but through the prism of today, my personal position is that the video is “average”, mosaic, ie nothing special, and we have seen hundreds, thousands of such videos in the past 10 years. It is certainly not in line with the expectations and demand of today’s market, and the great competition and noise in communication.First of all, it is certainly commendable how the CNTB finally included our athletes as ambassadors of Croatian tourism. It is a pity that it took so long for our athletes to finally get involved in the promotion of Croatia, even though they have been doing it with their sporting successes since day one and they have certainly indebted us. One only needs to remember 1998 and the success of our footballers who branded our famous dice all over the world. Not just footballers but all other athletes all these years. These cubes are synonymous with Croatia even today, while on the other hand we have somehow forgotten them, wandering and looking for something “new”, and we already have cubes that are unique and by which we are recognized. Having such a strong brand is a rarity, and the power of the same is reflected enough when we mention the slogans: “What happens in Vegas stays in Vegas” as well as “I Love NY”. Why change it when we are recognized by it, unique and everyone knows about us, we just need to refine it and add new added value.But let’s get back to the topic.Enthusiastic about the new video primarily comes from the fact that we finally used our athletes as ambassadors of Croatian tourism and it is certainly positive. But is that enough? Is that consistent enough with the times we live in? Are our expectations too low?We must not forget that this is about branding Croatia, and I can’t help but get the impression that we did a bad job again. We have to be argumentative and positively critical. The work of the CNTB is always monitored under special eyes and we tend to publicly criticize or praise their work, but this is not criticism for the sake of criticism, because again, this is an extremely important segment – branding Croatia and the image we send to the world.Personally, I think that this video should have been just one of the “10” videos as an extension of the main video and communication. As well as to make a special platform, ie a communication strategy with our sports ambassadors, and not just one promotional video. However, as stated, the video will be shortened and more short videos will be made, in accordance with the target market. But that is certainly not enough, because one video certainly does not make a difference and must be part of the whole communication story and strategy. The video is classic and mosaic, without any idea and absolutely nothing special. There are no emotions and experiences as a motive for coming nor any story that will set us apart from others. Today, the noise in communication is terribly big, and in order to stand out, we have to be unique, have a special story and be different from others. Especially when we are “small” and when we do not have large budgets for promotion like some other tourist destinations. There is a lack of emotion and some stories, that “drive” and the need to share it on social networks, especially from the perspective of foreign tourists who are the target group of the video.Watch the promotional video once again and through the prism of today’s time and business of the 21st century? Is that enough?There is a lot of criticism on social networks, and most often there is only one woman in the video (Zrinka Cvitešić), how some other famous athletes should have been included, such as Kostelići, Mirko Filipović, Goran Ivanišević, etc.… how bad English is, how there is a lack of shots from other regions, how classic it is, how many shots are taken by a drone, etc.…I certainly agree with the above arguments, these are all very important details. Details that make a difference. I have a feeling that everything was done by force and in a short time. And the fact that only two or three months have passed unofficially for the realization of the entire video, from the idea to the premiere, speaks for itself.Three months is certainly too little, frivolous and unprofessional, especially because it is about branding Croatia. Such projects are prepared for months, if not years, paying attention to every second of the video, word, shot, etc.… A great example is the Great campaign from the UK. A campaign that brands the whole of the UK through various segments such as education, tourism, culture and the economy. However, in Croatia, unfortunately, we do not yet have an office or a body in charge of branding Croatia, as well as synergy and awareness of branding the state at that level, both horizontally and vertically.Someone would have to get fired for the music in the promotional video Personally, I think that the background music is too slow and that the music has to be more dynamic, but I am not a music expert, but that is my personal impression. But one fact bothered me a lot and because of that gaffe someone should get fired, at least he would get fired in the private sector. So, 700.000 kuna was spent on making the video, while the music cost $ 49 and is available on this link to buy.It is not news that music is bought through such sites and is often used by marketing agencies, nor is the price questionable, but the tragedy is that music was used to promote our country that someone has used before and that we can now buy and use for another occasion. Imagine that the same music is used for an advertisement for detergent or toothpaste – the point is clear. To make matters worse, the same background music is already in use in Croatia, for the needs of a promotional video for a political parties. If you are already buying music from such portals, then you are buying a license that no one can use it anymore and it is inadmissible that the music has already been used by someone, who knows for what purposes. We are talking about branding Croatia! That is unacceptable!They could now analyze the whole video in detail and they should, ie they should in the CNTB, but I leave that to some others, experts in every field, which we certainly have in Croatia. Indeed, professionals who have achieved worldwide success and recognition, from marketing agencies, experts in digital marketing, design, photography, branding, etc.…It is certainly positive that this step was made and our athletes were finally involved in the promotion of Croatia, but the general impression is that in accordance with today’s trends and market needs, the video is mosaic, classic and the performance should have been much much better. Lots more emotions and experiences because we have something to brag about and be proud of. It is precisely our greatest value that is our diversity and authenticity. We must not be satisfied with the average, nowadays you have to be faster, different and more innovative or Blue Cow as Seth Godin would say. The competition is not sleeping, on the contrary, it is fighting hard to be better than us, and we are just giving it even more space.Tourism is made up of emotions, experiences and stories, and we are still unfortunately average.last_img read more


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first_imgThe Mass is attended by only a few close aides instead of several dozen guests, as was the case before the outbreak.”[We pray] for the political parties of various countries, so that in this time of pandemic, they together seek the good of the country and not the good of their own party,” he said.The leader of the world’s 1.3 billion Roman Catholics did not name any countries or politicians.Francis, who has been saying Masses and holding general audiences without public participation, has been drawing attention to the effects of the crisis on society’s most vulnerable sectors, particularly the homeless and migrants.On Sunday he called for an all-embracing vision of the world after the Covid-19 crisis, saying moving on without global solidarity or excluding some from the recovery would result in “an even worse virus”.  Pope Francis urged politicians on Monday to put aside partisan differences in order to deal with the coronavirus crisis in a united way.Francis’ private morning Mass has been transmitted live on television for the past six week since the outbreak took hold in Italy. Each day he chooses a theme or intention, such as thanking those who provide medical and other essential services.”We pray today for men and women who have a political vocation,” he said at the start of the Mass, adding that “politics is a high form of charity”. Topics :last_img read more


first_imgSpringfield Central in Queensland is set to become a playground paradise with the announcement of a new “super-size” world-class facility within a $6 billion mixed-use residential development.An elevated adventure landscape will be constructed in the early stages of Springfield Land Corporation’s City Centre North project, adding a new play dimension to the precinct’s popular Orion Lagoon and Robelle Domain.An artist’s impression of the adventure landscape.The project’s vision has been planned and designed by consultants Woods Bagot and Urbis, who looked at international examples in Asia and Europe for inspiration for the world-class ­facility.Urbis national director James Tuma says a lot of research went into the background of what makes a city great.“Part of it was great public spaces, and access to parkland and great shopping and those sorts of things,” he says.“One of the dimensions we thought that could be really great to differentiate this from other places, was a strong emphasis on children’s play, and access to nature and adventure.”It’s expected the playground will be a hit among kids.Tuma says while the playground has an international flavour, the team wants to “ground it in something that is locally relevant”.More from newsMould, age, not enough to stop 17 bidders fighting for this home3 hours agoBuyers ‘crazy’ not to take govt freebies, says 28-yr-old investor9 hours ago“We did some work with a German group, and we came up with an extremely exciting, and extremely large, cable net structure that goes over the top of the creek. Children can climb through this elevated adventure landscape and then use slippery slides and tree trunks and all sorts of things to climb up and down either side,” he says.“So you get this totally immersive, supersized children’s play experience.”The playground is set to be an early piece of the $6 billion City Centre North project, which will have about 10,000 apartments, commercial and retail developed over 15 years close to the Springfield Central train station.This article was originally published on Quest.last_img read more


first_imgAmundi – Peter Brackett has been appointed head of global consultant relations for the French asset manager. Brackett joins the firm from American Century Investments, where he helped build the UK institutional business. He also held similar roles at Morgan Stanley Investment Management, and was previously an investment consultant at Aon Hewitt. He will be based in London and will look to develop Amundi’s reputation among consulting firms.IFM Investors – John Carey has been appointed as investment director for European infrastructure debt at the Australian firm’s London office. Carey will be responsible for the origination, analysis and execution of debt investments made in the UK and Europe. He joins from Moody’s, where he was a senior analyst in infrastructure finance. He also has experience with Barclays, in infrastructure finance, and KPMG.GAM – Gary Singleterry and Tom Mansley are set to join the Swiss asset management group after it acquired Singleterry Mansley Asset Management, of which they were principals. Alongside the founders, the entire investment team will also transfer across to GAM. The pair founded their firm in 2002, which has AUM of around $400m (€294m). Its consolidation into GAM is expected to complete later this month. Vervoer, De Eendragt, KPMG, Amundi, IFM Investors, GAMVervoer – The €15.8bn pension fund for private road transport in the Netherlands, has appointed Marjolein Sol as its new CIO, effective 1 August. Sol is to succeed Patrick Groenendijk, who recently started as practice leader at Northern Trust’s Chicago-based fiduciary management team. From 2012 to 2013, Sol was a board member at Mercurius, the pension fund for financial services – including communications watchdog AFM and Euronext – which is currently in the process of liquidation. Before then, she was CIO at Syntrus Achmea Asset Management and senior adviser at insurer Achmea. Vervoer’s new CIO has also been business leader for IC Benelux at consultant Mercer, director of fixed income and equities at the €158bn asset manager PGGM and head of credit derivatives at Rabobank.De Eendragt – Philip Menco has left as director of the €1.5bn life insurer and pensions provider De Eendragt Pensioen. He has been succeeded by Albert Bakker, a former interim manager and senior programme manager at insurer Achmea. Menco is still deciding on his next opportunity, he said. At the same time, André van Vliet has succeeded Tom Nieuwenhuizen as CFO at De Eendragt. Nieuwenhuizen is to fully focus on the company’s clients.KPMG – Julie Patterson is to join the global accountancy and consultancy firm as a director in its European financial services regulatory centre, covering the investment management industry. Patterson is known for her prior position at the Investment Management Association, where she was director of regulatory affairs for investment funds and retail. Patterson spent 15 years at the IMA before deciding to join KPMG, representing fund managers through a raft of new regulatory changes.last_img read more


first_imgHealthLifestyle Cosmetic surgeons call for surgery adverts ban by: – January 23, 2012 Share Sharing is caring! Share The PIP implants were made with low-grade silicone not meant for medical useCosmetic surgery advertising should be banned and annual checks carried out on surgeons, the industry has said.The British Association of Aesthetic Plastic Surgeons (Baaps) wants measures including increased regulation of the “cowboy” market in the UK.Prof Sir Bruce Keogh is leading a government review of the trade after the PIP breast implants scandal.Sir Bruce has said an insurance scheme for the sector, similar to that in the travel industry, could be introduced.‘Marketing gimmicks’The government is also considering the introduction of a breast implant registry to make a record of all cosmetic operations.Baaps said cosmetic surgery as a medical procedure should not be advertised, in the same way that the promotion of prescription medicines is banned.Baaps president Fazel Fatah said: “Over the last decade the Baaps has worked tirelessly to educate the public on the many aggressive marketing gimmicks that not only trivialise surgery but endanger the patient.“We have warned against the unrealistic expectations set by reality ‘makeover’ shows and against crass competition prizes promising ‘mummy makeovers’ and body overhauls.“In no other area of surgery would one encounter Christmas vouchers and two-for-one offers – the pendulum has swung too far, and it is time for change.“Thus we are delighted with the upcoming inquiry and put forward our realistic and achievable proposals for consideration by the government.”‘Patient welfare’The Independent Healthcare Advisory Services represents the cosmetic surgery industry.Its director Sally Taber told the BBC that “this type of advertising has increased to an inapproprate level”. However, she added: “We do not agree that there should be a total ban on cosmetic surgery advertising.“Advertising should be honest and ethical, in everybody’s interests so the patient is aware of what is available.“We have worked hard with Baaps to ensure there isn’t this incentivised advertising.”The faulty implants were made by the now-closed French company Poly Implant Prostheses (PIP) and filled with industrial rather than medical grade silicone.Some 300,000 of the implants were sold around the world, mainly in Europe.About 40,000 women in the UK received PIP implants, with 95% dealt with by private clinics.The government has said implants given on the NHS can be removed and replaced free of charge, and removed but not replaced if it was done privately.Private clinics have varied in their response to whether they will remove the implants for free.NHS medical director Sir Bruce said: “I am working with experts from the plastic surgery field to look at what we can do to make sure people who choose to have cosmetic surgery and other cosmetic procedures are safe.“I will be looking at all aspects of regulation, at the regulation of implants and fillers, at whether the people who carry out cosmetic interventions have the right skills, at whether the clinics look after the care and welfare of their patients.”BBC Newscenter_img 13 Views   no discussions Tweet Sharelast_img read more


first_imgBert L. Wagner, age 90 of Bright, Indiana passed away Tuesday, November 5, 2019 in Cincinnati, Ohio. Born November 8, 1928 in Saylor Park, Ohio the son of Bertram and Mary (Kottmeyer) Wagner.Bert graduated from Western Hills High School in 1947. Married Ruth Elaine Tompkins June 26, 1954 at First Presbyterian Church of Delhi. Served his country proudly in the United States Army. Was a charter member of the Bright Lions Club, in Bright, Indiana, and a member of the Providence Presbyterian Church. Served as President of Dearborn County Planning and Zoning for 25 years and for the State of Indiana for several years.Bert is survived by his children Tom (Sue) Wagner, Andrew Wagner and Barbara (Todd) Garcia. Grandfather of Ashley (Eric) Baker, Nicholas (Molly) Garcia, Elaina (Ryan) Soto, Lauren Wagner and Victoria Garcia. Great grandfather of Olivia Baker, Joseph Garcia and Claire Baker.Proceeded in death by his parents Bertram and Mary Wagner, his beloved wife, Ruth Elaine Wagner and his twin sister, Betty Laycock.Visitation will be held Saturday November 9, 2019 from 10:00 A. M. until time of funeral services at 11:00 A. M. all at Providence Presbyterian Church 23983 Salt Fork Road Bright, Indiana 47025 with Rev. Dan Johnson officiating. Burial will follow at Gibson Cemetery Bight, Indiana with military honors provided by the US Army.Memorial may be directed to the Bright Lions Club c/o Jackman Hensley Funeral Home 215 Broadway Street Harrison, Ohio 45030.last_img read more


first_imghttps://www.haskellandmorrison.com/memorials/william-barnes/4072862/index.phpMr. William George “Billy” Barnes, age 76, of Vevay, Indiana, entered this life on September 10, 1943 in Cincinnati, Ohio. He was the son of the late Charles H. Barnes and Mary Elizabeth (Batchelor) Hamby-Boldery. He was raised in Switzerland County where he attended school and was later united in marriage to Linda Levell. Billy was employed for Randall Textron in Vevay, Indiana for 25 years. He was a faithful member of the Grants Creek Baptist Church since 1969 which he always hitchhiked to the services. He resided all of his life in the Switzerland County community. Billy enjoyed helping others, potluck dinners, drinking coffee and orange pop, telling stories and joking around. Billy also loved collecting metal and tools and junking and trading the metal. When he drove it was always a pickup truck which you could always find appliances and other metals in the bed of his trucks. When his truck broke down, Billy enjoyed walking and hitchhiking and never met a stranger along the way. Billy passed away unexpectedly on Tuesday, January 7, 2020, at his residence.Billy is survived by his sister, Mary Ann (Hamby) Hopper of Vevay, IN; his nephew, Terry Wayne Hopper and his companion, Stephanie Greenwood of Vevay, IN; his great-nephew, Christopher Wayne Hopper of Madison, IN and his church family and friends he had met along the way.He was preceded in death by his parents, Charles H. Barnes and Mary Elizabeth (Batchelor) Hamby-Boldery; his step-fathers, Rote B. Hamby and Harry Leroy Boldery and his brothers, Charles Howard Barnes and Robert Walter Benjamin “Bobby” Hamby.Friends may call 10:00 a.m. – 11:00 a.m., Monday, January 13, 2020, at the Grants Creek Baptist Church, 14685 Lower Grants Creek, Road Rising Sun, Indiana 47040.Funeral services will be conducted Monday, January 13, 2020, at 11:00 a.m., by Pastor Patrick Bujak, at the Grants Creek Baptist Church, 14685 Lower Grants Creek Road, Rising Sun, Indiana 47040.Interment will follow in the Vevay Cemetery, Vevay, Indiana.Memorial contributions may be made to the Mr. Billy Barnes Memorial Fund c/o Haskell & Morrison Funeral Home. Cards are available at the funeral home or online at www.haskellandmorrison.comlast_img read more


first_imgNew Delhi: West Indies batsman Chris Gayle brutally roasted India spinner Yuzvendra Chahal for his social media posts during a live session on popular social media platform Instagram. With no cricket going due to coronavirus pandemic, players are engaging with fans these days on social media to keep themselves busy.During a recent live session, Chahal’s former Royal Challengers Bangalore teammate trolled him for the videos that he uploads on social media. Gayle referred to Chahal as ‘annoying’ and went on to the extent of saying that he is going to block him.“I am going to tell TikTok to block you as well, seriously. You are very annoying on social media man. You need to get off social media right now. We are tired of Chahal. I don’t wanna see you in my life again. I am gonna block you,” Gayle said.This is not the first time when a fellow cricketer has pointed towards Chahal for his social media activities. Earlier, India skipper Virat Kohli had referred to him as a clown during a live video session with former South Africa cricketer AB de Villiers.“Have you seen his TikTok videos? You should go and check out Yuzvendra Chahal’s TikTok videos,” said Kohli. “You will not believe this guy is playing international cricket and he is 29-year-old. Just go and look at his videos. He’s an absolute clown.” IANSAlso Read: Caribbean Premier League: West Indies batsman Chris Gayle joins St Lucia ZouksAlso Watch: COVID-19 prevention: Kamrup(M) district administration selling vegetableslast_img read more


first_img Share This StoryFacebookTwitteremailPrintLinkedinRedditWhatsappNorth Florida (19-11, 12-3) vs. Stetson (15-14, 9-5)Edmunds Center, DeLand, Florida; Thursday, 7 p.m. ESTBOTTOM LINE: North Florida looks for its seventh straight win in the head-to-head series over Stetson. North Florida has won by an average of 13 points in its last six wins over the Hatters. Stetson’s last win in the series came on Jan. 28, 2017, an 88-74 win. February 26, 2020 SUPER SENIORS: North Florida has benefited heavily from its seniors. Ivan Gandia-Rosa, Garrett Sams, Wajid Aminu and JT Escobar have combined to account for 63 percent of the team’s scoring this year and 67 percent of all Ospreys points over the team’s last five games.FACILITATING THE OFFENSE: Gandia-Rosa has either made or assisted on 47 percent of all North Florida field goals over the last five games. The senior guard has 23 field goals and 41 assists in those games.UNBEATEN WHEN: North Florida is a perfect 8-0 when its defense holds opponents to a field goal percentage of 41.8 percent or less. The Ospreys are 11-11 when allowing opponents to shoot any better than that.STREAK STATS: Stetson has won its last four home games, scoring an average of 61.8 points while giving up 53.3.DID YOU KNOW: North Florida as a team has made 11.9 3-pointers per game this season, which is tops among Division I teams. The Ospreys have averaged 14 3-pointers per game over their last three games. ___For more AP college basketball coverage: https://apnews.com/Collegebasketball and http://twitter.com/AP_Top25___This was generated by Automated Insights, http://www.automatedinsights.com/ap, using data from STATS LLC, https://www.stats.comcenter_img Associated Press N. Fla. looks to extend streak vs Stetsonlast_img read more